In 2027, Schöck will prioritise other areas over exhibiting at BAU

This decision is part of a deliberate shift in focus. The company is increasingly investing its resources in direct customer support, digital service and planning solutions, and bespoke initiatives in collaboration with customers and partners.

“Above all, our customers expect technical expertise, personalised advice and rapid support for their projects. It is precisely these services that we intend to consistently expand,” explains Alfons Hörmann, CEO of Schöck AG.

This includes intensive support from the field sales team, assistance from product engineers and application engineers, digital planning and service offerings, as well as bespoke events and training programmes.

Schöck thus remains a reliable partner to the construction industry and continues to prioritise close collaboration with customers, designers, contractors and trade partners.

The decision not to participate in BAU 2027 does not represent a move away from industry events, but rather reflects a clear prioritisation: investments should be directed where they create the greatest benefit for customers and projects.